But the real kicker, the things the Zippo people *ought* to be capitalizing on:
They're washer-proof. Maytag-proof. Erica-proof, even.

See, I've washed this little sucker, and its gilded counterpart, about a dozen times. And it still keeps on lighting. I pull a load of wet jeans out of the washer, and by the time I've gotten half of the load into the dryer it registers with me that the smell I'm smelling is lighter fluid. I dig the wet Zippo out of whatever obscure pocket it's been stashed in. Being the astute amateur chemist that I am, I refrain from applying a heat source to hydrocarbon-soaked clothes - and back into the washer they go.
The first time this happened, I was apprehensive when my beloved picked up the lighter, shook it quizzically as if to wonder where the heck the fluid all went...then shrugged and filled it up, and it lit right away. (Then, of course, I admitted my faux pas.) And the lighter fluid came out of the clothes, too.
How 'bout that?
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